How are you using your promotional items to increase business? Are they only being offered at tradeshows and as handouts by your sales team? It may be time to consider combining your Social Media Marketing and promotional gifts to create a big marketing splash.
Grabbing Attention with Social Media Contests
If your business has a Facebook Page one of the fastest ways to gather followers and Facebook Likes is to run contests offering free prizes. The prizes can be simple promotional items you already use, such as baseball caps, T-shirts, coffee mugs, or other interesting gifts. It is not the size of the product but the fun in trying to win which grabs attention.
Consider tying your giveaway of items to a sign-up to your mailing list. This increases your opportunity to continue marketing to people interested in your giveaway and products.
Tweeting Your Promotional Items for Increased Success
To increase the excitement and reach of your contest and giveaway make sure to include Twitter in your plans. Making regular announcements on Twitter, while working to build a following, can increase brand awareness and product interest.
You can even run contests offering your best promotional items only to people who retweet your announcements. This spreads the word about your company through many layers of Twitter and brings added people to your offers.
The Video Review Explosion – Promotional Items Going On Display
YouTube and video sharing sites have become one of the most impactful tools for sales and marketing departments. When combined with your promotional items they can take another leap in effectiveness. Create videos which offer a free promotional item for anyone who watches your entire video. Add the information about how to receive the video in the last few moments of your product demonstration or video announcements.
This method can improve viewer retention and bring new viewers to watching the video. Consider offering added promotional items to people who share your video and report the location to you. This can help your videos reach a wider audience and create added subscribers to your video channels. Always request your viewers sign-up to your email lists before receiving the promotional items for the best results.
Combining social media marketing ideas with your promotional items can help increase your market share. Start exploring new ways to use your boxes full of promotional gifts for higher impact.